Improving Digital Competence for Klepu Village MSMEs in increasing marketing reach
Keywords:
Digital competence, UMKM, digital marketing, social media, e-commerce.Abstract
Digital competency improvement training for MSMEs in Klepu Village aims to introduce and develop the ability of MSMEs in utilizing digital technology to expand their marketing reach and increase their product sales. In this training, participants were given materials related to the use of social media, e-commerce platforms, and effective digital marketing strategies. The results of the training showed a significant increase in the ability of MSMEs in managing social media accounts and using e-commerce platforms to market their products. Participants also succeeded in implementing paid advertising on social media and creating attractive promotional content. Although there are obstacles such as limited internet access and difficulties in analyzing marketing data, this training has had a positive impact on product marketing and sales. In the future, ongoing assistance and further training are needed to overcome these obstacles and ensure more optimal results. This training is expected to help MSMEs in Klepu Village to be more competitive and access a wider market through the use of digital technology.
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