Training Social Media Marketing Instagram at SMK N 6 Kendal

Authors

  • Abdul Rohman Universitas Ngudi Waluyo

Abstract

Training The aim of Instagram Social Media Marketing implemented at SMK N 6 Kendal is... For give skills practical to student in utilize the Instagram platform as tool digital marketing . In the growing digital era rapid , marketing via social media has become part important in business strategy , especially for generation young people who have ability adaptation fast to technology . Training This covering introduction base digital marketing , creation engaging visual content , as well as use Instagram features such as feed, stories, reels, and IGTV for increase involvement with audience . Students are also taught method analyze performance marketing use tool analytics available on Instagram . With practical and applicable approach , students​ can direct apply existing marketing strategies​ studied , as well as to obtain experience in manage business Instagram account . The results of training This show improvement skills student in develop content effective marketing , as well as better understanding​ Good about method utilizing Instagram for branding and marketing goals product . Training This give contribution important in prepare student For facing an increasingly busy world of work based on technology and digital marketing .

References

Saldina, I., & Anjarsari, N. (2022). Penerapan Digital Marketing Di Instagram Dalam Meningkatkan Pemasaran Pada Toko Kue Nak Mbarep Di Kepatihan Tulungagung. Jurnal Mahasiswa Akuntansi UNITA, 2(2), 106–115.

Siregar, H. (2022). Analisis Pemanfaatan Media Sosial Untuk Efektifitas Komunikasi. Pancasila: Jurnal Keindonesiaan, 1.

Taneo, D. R., Eka, S., & Ratu, P. R. A. (2024). Persepsi Peserta Didik Terhadap Penggunaan Teknologi Pembelajaran Pada Mata Pelajaran Seni Budaya di Sekolah Menengah Kejuruan Negeri 2 Kupang. Metta: Jurnal Ilmu Multidisiplin, 4, 132–143.

Astuti, R. D. (2021). Pemasaran Digital melalui Media Sosial: Panduan Praktis untuk Pemula. Yogyakarta: Penerbit Andi.

Fadillah, N. (2022). Strategi Pemasaran di Era Digital: Memanfaatkan Instagram untuk Bisnis. Jakarta: Penerbit Elex Media Komputindo.

Kurniawan, A. (2020). Digital Marketing: Strategi dan Implementasi di Era Teknologi. Bandung: Penerbit Alfabeta.

Sari, A. (2021). Instagram Marketing: Membangun Brand dan Bisnis melalui Media Sosial. Jakarta: Gramedia.

Sugiono, H. (2022). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Wibowo, S. (2021). Meningkatkan Pemasaran UMKM dengan Instagram dan Digital Marketing. Surabaya: Penerbit Unair Press.

Yulianto, B. (2022). Pemasaran Konten di Media Sosial: Panduan untuk Bisnis di Instagram. Malang: Penerbit UB Press.

Downloads

Published

2023-11-28

How to Cite

Abdul Rohman. (2023). Training Social Media Marketing Instagram at SMK N 6 Kendal. The Virtual International Conference on Economics, Law and Humanities, 2(1), 299–302. Retrieved from https://callforpaper.unw.ac.id/index.php/ICOELH/article/view/1052