Utilization Mobile Application to Maximize Financial Performance at Danuja Cake and Cookies Kaliwungu Kendal

Abstract

Study This analyze how about Danuja Cake and Cookies, a business culinary scale middle school in Kaliwungu , Kendal, utilizing mobile application for optimize performance finance his business . The main goal studies This is identify potential and benefits use digital technology for culinary SMEs in increase efficiency , productivity and power competitive . The research method used is approach qualitative with studies case . Data collection was carried out through studies literature , observation field , and interviews deep with owner as well as manager Danuja Cake and Cookies finance . Data analysis was performed in a way comprehensive For explore practice utilization mobile applications , the benefits obtained , and challenges faced​ company . Research results show that Danuja Cake and Cookies has apply various mobile applications , such as For management inventory , record keeping sales , cash and receivables management , and reporting finance . Implementation this digital solution has give benefit significant , including an increase efficiency operational , optimization cash and receivables management , as well as improvement productivity and transparency finances . However , Danuja Cake and Cookies also faces a number of constraint related adaptation employees , integration with system accounting , and availability infrastructure technology . Based on findings said , the study This recommend steps strategic for Danuja Cake and Cookies and culinary SMEs similar , like training employees , integration application with system accounting , provision infrastructure adequate technology , as well utilization feature analytic application For evaluation performance and retrieval decisions . Efforts This expected can push adoption effective digital technology For increase Power competitiveness and sustainability business culinary in the industrial era 4.0.