The Influence of Digital Marketing on Product Purchase Decisions on The Instagram Account @azarinecosmeticofficial
Keywords:
Digital Marketing, Purchasing Decision, @azarinecosmeticofficial.Abstract
The purpose of this study is to determine whether there is an influence of Digital Marketing on product purchasing decisions on the Instagram account @azarinecosmeticofficial. This study uses a quantitative method using data collection techniques through the distribution of questionnaires with 100 consumer respondents @azarinecosmeticofficial. The data analysis method uses SPSS software for data processing. The results of this study show partial and simultaneous statistical results that interactive marketing, incentive programs, site design, cost. Very influential and shows a value of more than 0.05 which means it is significant to purchasing decisions on the Instagram account @azarinecosmeticofficial.
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