A Literature Review: The Influence of Preceived Ease of Use on ShopeePay User Transaction Behavior
Keywords:
ShopeePay, Perceived Ease of Use, Digital Wallet, User Intention, TAMAbstract
This literature review examines 10 empirical studies published between 2022 and 2025 that explore the impact of perceived ease of use (PEOU) on users' digital transaction behavior using ShopeePay. The review aims to identify consistent research patterns, compare findings from various studies, and identify research gaps. The results indicate that perceived ease of use significantly influences users' intention to adopt, reuse, or transact through ShopeePay. Key determinants include interface simplicity, transaction speed, system clarity, and perceived ease of use. While many studies support the Technology Acceptance Model (TAM) framework, findings vary due to demographic differences, other variables (risk, satisfaction, trust), and platform-specific features. This review aims to provide a comprehensive understanding and recommendations for future research.
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