Transformation of the Story of Malin Kundang in Digital Media: An Analysis of Narrative and Visual Content on Social Media
Keywords:
digital transformation, folklore, Malin Kundang, social media, TikTok.Abstract
The transformation of folklore in digital media, particularly on short video platforms, presents challenges related to narrative consistency and visual representation that still honors cultural values. In this context, this research analyzes how the transformation of the story of Malin Kundang is manifested through narrative content and visuals on three TikTok accounts: Gromore Studio, Riri Cerita Anak Interaktif, and animasiceritaindonesia, The analysis shows that although all three maintain the core structure of the story, each account employs different narrative and visual strategies based on their audience orientation. Gromore Studio features a complex narrative with realistic visuals and strong Minangkabau cultural symbols; Riri Cerita Anak Interaktif adopts a child-friendly educational cartoon style; while animasiceritaindonesia presents the most concise version through minimalist illustrations with a humorous tone. These findings emphasize that the transformation of folklore in digital media not only serves as entertainment but also has the potential to support the preservation of moral and cultural values and its use in school learning.
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