Assistance Business Incubator INISIASI for MSME Actors in Salatiga City
Abstract
This community service program aims to support the development of Micro, Small, and Medium Enterprises (MSMEs) in Salatiga City through the assistance of the Initiation Business Incubator. This program is designed to help MSME players overcome various challenges, such as limited capital, market access, and managerial knowledge. Mentoring is carried out through a series of entrepreneurship training, mentoring, and facilitation of access to relevant resources. Involving 20 MSMEs from various sectors, this program succeeded in increasing their capacity in business management, product innovation, and marketing strategies. The evaluation of the program showed a significant improvement in the managerial skills and competitiveness of the MSMEs accompanied. This program is expected to contribute to local economic growth and strengthen the business ecosystem in Salatiga City.
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