Utilization of Video Marketing Content to Increase Sales on TikTok Social Media for MSMEs in Trayu Village
Keywords:
Video Marketing, Tiktok Social Media, UMKMAbstract
Promotional videos or marketing videos can be a solution for MSMEs to reach their consumers. In addition to the costs incurred can be more effective. As many as 57% of consumers will watch at least 2 minutes of educational videos about the products they will buy, they also have the ability to invite their viewers to make decisions. The problem that occurs in the Business Group in Trayu Village is that most of them are mothers where they still do not master the techniques in creating video content. The implementation of the Community Service (PkM) activity was carried out for one day on Saturday (located at the Trayu Village Hall, Sumowono District, Semarang Regency. The results of this PkM activity were increased knowledge and ability of the Trayu Village MSME group in creating video marketing content to increase sales.
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