Lucky Plants As A Change in Business Models in The Ornamental Plant Market in Kopeng, Salatiga City

Abstract

Most market vendors in Kopeng, Salatiga, are already familiar with plants that bring good luck, meaning they bring good fortune and protection from supernatural attacks (tolak balak). However, they don't use this knowledge to share with visitors who intend to bring home souvenirs from the Kopeng Tourism Park. One persuasive way to direct buyers to the market is to convey the benefits of these lucky plants by providing information using standing banners in the kiosks, encouraging visitors to decide which type of ornamental plant to purchase. This is part of a marketing strategy that encourages people to green and beautify their homes, even though in this modern era, this practice is considered superstition. The standing banner method is an output of the Marketing Mix concept implemented by the Community Service Team. This assumption should not be a barrier to environmental beauty and sustainability, but rather conveys a moral message that even a small number of existing plants can have a helpful function, which is important for the community.