Farmer Assistance with the Deep Soul HRM Approach through Digital Marketing Strategies in the Quail Egg Farming Community in Getasan District

Abstract

Empowering farmers and livestock breeders is a strategic effort to improve the welfare of rural communities. This program aims to increase the capacity of the quail egg farming community in Getasan District through digital marketing strategies for MSME products. The main challenges faced by farmers include limited market access, low digital literacy, and the lack of technology utilization in marketing. Through this program, training and mentoring are provided in utilizing various digital platforms, such as social media, marketplaces, and e-commerce applications to increase product marketing reach. The methods used in this activity include needs surveys, digital marketing training, and monitoring and evaluation of the implementation of marketing strategies by participants. The results of this program show an increase in farmers' understanding and skills in utilizing digital marketing, which has implications for increased sales and market expansion. In addition, the formation of a farmer-based digital marketing community is expected to become a forum for collaboration and sharing experiences in developing sustainable businesses. In conclusion, digital marketing-based marketing strategies have proven to be an effective solution in increasing the competitiveness of quail egg farming MSME products. This technology-based empowerment is expected to accelerate the digital economic transformation in the livestock sector and have a positive impact on the welfare of farmers in Getasan District.