Optimizing the Utilization of Free Social Media through Affiliate Marketing Training to Improve Digital Entrepreneurship Literacy of SMA N 1 Getasan

Abstract

The rapid development of digital technology and the high use of social media among students have created new opportunities for digital entrepreneurship. However, the use of social media by students is still predominantly consumptive and has not been optimized for generating economic value. This community service activity aims to enhance students’ digital entrepreneurial literacy and skills through affiliate marketing training utilizing free social media platforms at SMA N 1 Getasan. The method employed in this program was participatory training based on practical approaches, including lectures, discussions, demonstrations, and hands-on practice, supported by evaluation through pre-test and post-test. The results indicate a significant improvement in students’ understanding of affiliate marketing concepts as well as their ability to create promotional content and integrate affiliate links into social media platforms. Furthermore, the level of student participation and enthusiasm was notably high throughout the training sessions. This program proved to be effective in shifting students’ social media usage from consumptive behavior to more productive and economically valuable activities. Therefore, this initiative contributes positively to improving students’ digital entrepreneurial literacy and provides opportunities for them to generate independent income at an early stage.