Corporate Image Branding Strategy Using Marketing Content at the Semarang Regency Tourism Office
Keywords:
Branding Image, Marketing Content, Tourism OfficeAbstract
Building a strong image or branding image is very important for the tourism sector in increasing tourist attraction. In the context of the Semarang Regency Tourism Office, one effective strategy to build a positive image is through content marketing. This study aims to analyze how content marketing strategies can be used to strengthen the branding image of Semarang Regency as an attractive tourist destination. The methods used in this study include literature studies and analysis of various types of digital content, such as articles, photos, videos, and infographics used by the Tourism Office in promoting regional tourism potential. The results of the study show that content marketing has a significant role in increasing the visibility of Semarang Regency on social media and other digital platforms. In addition, this approach is able to attract a wider audience, both domestic and international tourists, as well as introduce various unique cultures, nature, and typical events in the area. It is hoped that the implementation of this strategy can increase the number of tourist visits, strengthen the position of Semarang Regency as one of the main tourist destinations in Indonesia, and encourage economic growth through the tourism sector.
References
Nurcahyadi, A. (2024). Peran Content Marketing dalam Meningkatkan Loyalitas Pelanggan pada ECommerce. Mutiara: Multidiciplinary Scientifict Journal, 2(7), 632–639.
Permatasari, Y., Sultan, M. I., Akbar, M., & Amir, A. S. (2024). Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Pariwisata Malino di Kabupaten Gowa, Sulawesi Selatan. Dialektika : Jurnal Ekonomi Dan Ilmu Sosial, 9(1), 175–188. https://doi.org/10.36636/dialektika.v9i1.4047
Riza, R., Rahmaditya, G., & Zulfiningrum, R. (2024). Promosi Wisata Jawa Tengah Melalui Akun Instagram Disporapar Jateng. 3(1), 177–190.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Sweeney, J. C., & Gabbott, M. (2013). The Role of Marketing in Tourism: A Conceptual Framework. Routledge.
Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Journal of Marketing, 72(6), 55–65.
Elliott, K. M., & McCullough, J. (2002). The influence of brand and non-brand factors on the purchase decisions of international tourists. International Journal of Tourism Research, 4(4), 265-276.
