The Influence of Shopee Paylater Services on Students' Buying Interests on The Shopee Platform
Keywords:
Shopee Paylater Service, Shopee Platform, Purchase InterestAbstract
The purpose of this study is to determine how the Shopee Paylater service affects the purchasing interest of students at the Faculty of Economics, Law and Humanities. The population used in this study were students at the Faculty of Economics, Law and Humanities who used the Shopee Paylater service, the population data was taken from the Ngudi Waluyo University Academy, from this population a sample of 278 students at the Faculty of Economics, Law and Humanities was obtained. This research method uses a quantitative method. The results of this study are that Reliability and assurance have a positive effect and vice versa Responsiveness, Empathy and Tangible have a negative effect on the purchasing interest of students at the Faculty of Economics, Law and Humanities
References
Bakti, U., Hairudin, & Alie, MS (2020). Pengaruh kualitas pelayanan, produk dan harga terhadap minat beli pada toko online Lazada di Bandar Lampung. Jurnal Ekonomi , 22 (1), 101–118.https://mediakonsumen.com/2018/05/14/sur
Basmalasari, RM, & Ari Nugroho, D. (2022). Pengaruh Reliability, Tangibility, Assurance, Empathy, Dan Responsiveness Terhadap Kepuasan Konsumen Pada Jasa Per-bandaraan Selama Pandemi Covid-19. Jurnal Manajemen
Pemasaran Dan Perilaku Konsumen (JMPPK) , 01 (1), 19–28. http://dx.doi.org/10.21776/jmppk.2022.01.1.03.
Fionita, SA, & Rahmidani, R. (2023). Pengaruh Persepsi Manfaat Terhadap Keputusan Menggunakan Layanan ShopeePayLater ( Studi Kasus Mahasiswa Universitas Negeri Padang ) . 7 , 23841–23846.
Hamid, R., Radji, DL, & Ismail, YL (2020). Pengaruh Empati dan Responsivitas Terhadap Minat Kunjungan Ulang Pelanggan. Oikos Nomos: Jurnal Kajian Ekonomi Dan Bisnis , 13 (1), 27–38. https://doi.org/10.37479/jkeb.v13i1.7105
Nurma, S. (2023). Pengaruh Penggunaan Fitur Shopee Paylater Terhadap Perilaku Konsumtif Mahasiswa (Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam) Universitas Islam Negeri Mataram. Skripsi , 84. https://etheses.uinmataram.ac.id/4363/
Rahima, P., & Cahyadi, I. (2022). Pengaruh Fitur Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa Universitas Mataram. Sasaran : Jurnal Manajemen Bisnis , 4 (1), 39–50. https://doi.org/10.30812/target.v4i1.2016
Sulistiyawati, ES, & Widayani, A. (2020). Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar. Jurnal Pemasaran Kompetitif , 4 (1), 133. https://doi.org/10.32493/jpkpk.v4i1.7087
Syahrial, H., & Rizan, M. (2017). Pengaruh Tangible, Empathy Dan Assurance Terhadap Keputusan Pembelian Pada PT. Raden Oto Jakarta. Manajerial , 9 (1), 41. https://doi.org/10.31479/m.v9i1.20
