Digitalisation in The Development of Religious Tourism Villages in Nyatnyono Village, Semarang Regency

Abstract

This community service activity aims to increase the capacity of the Nyatnyono Village community, Semarang Regency, through the application of digitalization in the development of a religious tourism village. The village's vast spiritual tourism potential has not been optimally managed due to limited promotion and a manual information system. Therefore, this program focuses on assisting the community in utilizing digital technology to support tourism promotion, data management, and local economic development. Implementation methods include field observation, outreach, digital media training, and assistance in the creation of the village's official website and social media. The results of the activity indicate an increase in community understanding of the importance of digitalization, the establishment of an online-based promotion system, and an increase in tourist visits through digital media. This activity also encourages active community participation in tourism management and strengthens collaboration between the village government, MSMEs, and universities. Thus, digitalization has proven effective in strengthening the competitiveness and sustainability of Nyatnyono Village as a leading religious tourism destination in Semarang Regency.