Leveraging the Gojek Application to Increase Sales at Swiwings Express Ungaran

Abstract

This research aims to analyze the use of the Gojek application in increasing sales at Swiwings Exspres Ungaran, as well as exploring operational efficiency and digital marketing strategies implemented. In the digital era, application platforms such as Gojek have become an important means for small to medium businesses to reach a wider market. This study uses observation and interview methods to collect data from the management of Swiwings Exspres Ungaran. The research results show that ease of access, speed of service, and promotions offered by the Gojek application make a significant contribution to increasing sales. In addition, integration with the Gojek ecosystem helps expand market reach and strengthen the brand among customers. The research also found that customer review management and operational efficiency play a key role in the success of these businesses. By maximizing Gojek features, such as GoFood and location promotions, Swiwings Exspres Ungaran can increase its visibility and competitiveness in the market. Based on these findings, it is recommended that Swiwings Exspres Ungaran continue to optimize the use of digital technology, improve customer service, and periodically evaluate operational costs to maintain sustainable growth.