Facebook Social Media Marketing Training for Pringsurat High School Students

Abstrak

Facebook Social Media Marketing Training for Pringsurat High School students aims to introduce the basic concepts of digital marketing through social media platforms, especially Facebook. With the increasing use of social media in the business world, it is important for students to understand how to use Facebook as an effective marketing tool. This training covers a variety of topics, from creating a business account on Facebook, managing pages, to marketing strategies using paid ads and organic content. The method used in this training is a direct approach through theory and practice sessions, where students are given the task of creating a simple marketing campaign and conducting an analysis of campaign results. The results of the training showed an increase in students' skills in managing social media, designing attractive content, and optimizing paid ads on Facebook. Thus, this training not only provides technical skills in digital marketing but also increases students' creativity in designing marketing strategies that are relevant to their audience. This training is expected to be a basic capital for students to develop digital marketing skills in the future, both for personal needs, entrepreneurship, and their professional careers.