INSIASI Business Incubator Mentoring for MSMEs in Salatiga City
Kata Kunci:
Incubator Business , UMKM, Mentoring , Digital Marketing , Planning Business , Salatiga City .Abstrak
Mentoring program Incubator INISIASI Business in Salatiga City designed For support development of Micro , Small and Medium Enterprises (MSMEs) through holistic and structured approach . The main objective from this program is For increase capacity managerial , utilization technology , and power competition MSME actors , especially those at the stage beginning or who is facing challenge in manage business they . Mentoring done through a series training , mentoring, and compilation plan more business mature and strategic . The results achieved covering improvement understanding UMKM actors about importance planning business , digital marketing and management finance . In addition , this program also provides access to more networks and market opportunities wide , so that allow UMKM actors for develop business they in a way more sustainable . With Thus , the INISIASI program plays a role important in increase Power competitiveness and contribution of MSMEs to economy local and national .
Referensi
Hurriati, L., Ulafah, B. R. M., & Rosita, R. (2024). Peran Inkubator Bisnis Dalam Membantu Mengembangkan Pelaku Usaha Baru (Studi Pada UMKM Binaan Inkubator Bisnis Unizar). Journal of Economic, Bussines and Accounting (COSTING), 7(3). https://doi.org/10.31539/costing.v7i3.9255
Ismail, K., Rohmah, M., & Ayu Pratama Putri, D. (2023). Peranan UMKM dalam Penguatan Ekonomi Indonesia. Jurnal Neraca: Jurnal Pendidikan Dan Ilmu Ekonomi Akuntansi, 7(2). https://doi.org/10.31851/neraca.v7i2.14344
Sitorus, G. F., Machfud, M., & Anggraeni, E. (2023). Strategi Pengembangan Inkubator Bisnis Dalam Pendampingan Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM). Jurnal Aplikasi Bisnis Dan Manajemen. https://doi.org/10.17358/jabm.9.3.987
Badan Pusat Statistik (BPS). (2023). Statistik Usaha Mikro, Kecil, dan Menengah Indonesia. Jakarta: Badan Pusat Statistik.
Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia. (2022). Peran UMKM dalam Perekonomian Indonesia. Jakarta: Kementerian Koperasi dan UKM.
Kurniawan, E. (2020). Pendampingan Bisnis dan Inkubator: Model dan Praktik di Indonesia. Yogyakarta: Penerbit Universitas Gadjah Mada.
Mulyadi, F. (2021). Inovasi dan Pemasaran Digital untuk UMKM. Jakarta: Penerbit Andi.
Suryanto, A. (2019). Model Inkubator Bisnis untuk Pengembangan UMKM di Indonesia. Bandung: Alfabeta.
Wijaya, I. (2022). Strategi Pemasaran Digital bagi UMKM di Era Industri 4.0. Surabaya: Penerbit Unair Press.
Wibowo, S. (2023). Meningkatkan Kapasitas UMKM melalui Pendampingan Inkubator Bisnis. Jurnal Pengembangan Ekonomi, 12(3), 45-60.
Yuliana, D. & Kurniawan, R. (2021). Kewirausahaan dan Inkubasi Bisnis: Pembinaan UMKM untuk Meningkatkan Daya Saing. Jakarta: Penerbit Erlangga.
