Creating Affirmative Action Through Endorsers in Business Communication
Kata Kunci:
Affirmative Action, Business Communication, EndorserAbstrak
The common thread of business communication and marketing communication is in promotional activities. This is because both activities are related to increasing profits or profits. Promotion is a middle ground between business communication and marketing communication to achieve the desired target. There is also a strategy that is considered an affirmative action to achieve the target, namely the use of endorsers in promotional activities in the mass media. The use of endorsers is not as easy as imagined, because there are many things that must be considered and considered in choosing an endorser so that business communication can run effectively and efficiently. Celebrity endorsers and experts are most suitable to be used as a business communication strategy by considering the TEARS concept.
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