Guidance And Development of Competitive Culinary Park and Klepu Fishing Business in Semarang Regency

Abstrak

This community service activity aims to improve the competitiveness and economic independence of business actors in the Klepu Culinary and Fishing Park, Semarang Regency, through coaching activities, business management training, and digital-based marketing strategies. The method used is a participatory approach through field observation, interviews, entrepreneurship training, and intensive mentoring for culinary and fishing business managers. The results of the activity show an increase in the managers' abilities in financial management, digital promotion, and customer service. This activity also produces a business development plan based on local potential by paying attention to aspects of economic and environmental sustainability. Strengthening human resource capacity is an important factor in creating a competitive and sustainable culinary and fishing park .