Education Social Media Development in Promotion Product
Keywords:
Social Media , Promotion Products , UMKM, Community Service , Digital MarketingAbstract
Community service program to public This aiming For increase capability MSME actors in develop promotional strategies product through social media . Activities This implemented with use participatory learning and action methods that emphasize involvement active participant in the learning and application process directly . This program followed by 45 UMKM actors who have selected based on criteria digital readiness and commitment For develop business they . Program implementation includes: a series of workshops and mentoring intensive during four week , with focus on developing content strategies , techniques photography products , and analysis social media performance . Program evaluation is conducted through pre-test and post-test, observation implementation , as well as survey impact business . The results show improvement significant in understanding participant with increase average score of 68%. Implementation of the strategies learned produce 45 % increase in engagement rate and growth average turnover 40% in the majority participant in three month First after the program. This program succeed create impact sustainable through formation community continuous learning active after the program ends . Challenges main in the form of gap ability technology overcome through effective peer mentoring system . The results of this program give proof empirical that education structured social media development can give impact significant on the growth of MSMEs in the digital era.
References
Anderson, J. R., Wilson, M. K., & Thompson, R. B. (2022). Effective Evaluation Methods in Community Development Programs: A Systematic Review. Journal of Community Engagement, 15(2), 78-95.
Chambers, R. (2021). Participatory Learning and Action: Theory and Applications in Community Development. Development Studies Quarterly, 28(3), 245-262.
Data Reportal. (2023). Digital Indonesia Report 2023: Social Media Statistics and Digital Trends. Retrieved from https://datareportal.com/reports/digital-2023-indonesia
Kitchenham, B., & Charters, S. (2023). Guidelines for Conducting Systematic Literature Reviews in Digital Marketing Research. Information and Software Technology, 51(1), 7-15.
Miles, M. B., Huberman, A. M., & Saldana, J. (2022). Qualitative Data Analysis: A Methods Sourcebook (5th ed.). Sage Publications.
Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2021). Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement. International Journal of Research Methodology, 8(1), 336-341.
Prasetyo, A., & Wijaya, S. (2023). Analisis Efektivitas Strategi Konten Media Sosial pada UMKM Indonesia. Jurnal Manajemen dan Bisnis Digital, 5(2), 112-128.
Rahman, A., Abdullah, M., & Pratama, R. (2023). Digital Marketing Training Effectiveness: Evidence from Indonesian SMEs. Journal of Small Business Management, 42(3), 189-204.
Sutrisno, D., & Wijaya, K. (2023). Sustainability Factors in Community Development Programs: A Case Study of Digital Marketing Education. Indonesian Journal of Community Engagement, 8(1), 45-62.
Sutrisno, D., Pratama, B., & Rahman, A. (2023). Hubungan Pengelolaan Media Sosial dengan Peningkatan Penjualan UMKM: Studi Empiris di Jawa Tengah. Jurnal Ekonomi dan Bisnis Indonesia, 18(2), 156-172.
Wilson, M., & Rahman, S. (2023). Impact Assessment Methods in Community Service Programs: Best Practices and Innovations. International Journal of Community Development, 12(4), 267-282.
Widodo, A., & Mawardi, M. K. (2021). Digital Marketing Strategy in the New Normal Era: Challenges and Opportunities for Indonesian SMEs. Asia Pacific Management Review, 26(4), 162-172.
