Education Social Media Development in Promotion Product
Kata Kunci:
Social Media , Promotion Products , UMKM, Community Service , Digital MarketingAbstrak
Community service program to public This aiming For increase capability MSME actors in develop promotional strategies product through social media . Activities This implemented with use participatory learning and action methods that emphasize involvement active participant in the learning and application process directly . This program followed by 45 UMKM actors who have selected based on criteria digital readiness and commitment For develop business they . Program implementation includes: a series of workshops and mentoring intensive during four week , with focus on developing content strategies , techniques photography products , and analysis social media performance . Program evaluation is conducted through pre-test and post-test, observation implementation , as well as survey impact business . The results show improvement significant in understanding participant with increase average score of 68%. Implementation of the strategies learned produce 45 % increase in engagement rate and growth average turnover 40% in the majority participant in three month First after the program. This program succeed create impact sustainable through formation community continuous learning active after the program ends . Challenges main in the form of gap ability technology overcome through effective peer mentoring system . The results of this program give proof empirical that education structured social media development can give impact significant on the growth of MSMEs in the digital era.
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